New Tata Safari “Storm “caught during ad shoot

The all New Tata Safari Merlin was caught in Pune city during an ad shoot. One of our friends informed us that the 2012 Safari will get the Storm Acronym along with it.  Tata Motors will launch the Safari Storm at the 2012 Auto Expo.

From the images the Safari gets new wraparound headlamps with projectors, a new broad grille with a chrome stripe on top, new design front bumper with fog lamps.

The new Safari was delayed quiet a lot mainly due to quality issues. The 2012 Safari is based on the Aria platform and will get the same engine under the hood. We expect the 2.2 litre Dicor with 140 Ps and 320Nm of Torque to do the duty.

Tata has chosen the four spoke steering design which gives a chunky feel and may house a airbag. The SUV also gets Wooden dash inserts and round dials give the dashboard a elegant look. More features include Dual exhausts like the Aria, A chrome plate at the rear which gives it a rich look and a set of new Alloy wheels. What’s most important now is that the Safari should be more value for money.

Safety features like 6 airbags, ESP, ABS, EBD and hopefully a new feature the Hill decent control could make it in the new Safari.

The company has set Mahindra XUV as the benchmark and we expect Tata to do some magic with the pricing of the Safari Storm. Hope Tata does not play a heavy price tag card like the Aria.

Image source: CNB