Ford India Sales Hold Steady in July with over 8,000 Cars

Ford India sold 8,323  domestic wholesales and export units in July, maintaining steady sales momentum despite persistently challenging economic conditions and monsoons hitting most of the country.

Ford India sold 6,236 wholesale units in the domestic market in July. The company sold 7,504 vehicles in the same month last year. With consumer confidence yet to recover from the effects of a recent hike in petrol prices, ongoing high interest rates and high inflation, the challenging market conditions continue unabated in India’s auto market.

 During July, Ford India also commissioned its expanded engine plant in Chennai, increasing annual engine production capacity 36 percent to 340,000, which will help feed the surging demand for diesel powertrains in India and export markets. The new facility can produce an additional 80,000 diesel engines annually.

Ford India also introduced its Classic Titanium variant with nine new best-in-class features in July, generating consumer excitement with its attractive price point and excellent value for money package.

“We will continue to refresh our product line-up with affordable, yet technologically smart offerings such as the Classic Titanium, bringing our customers safe, reliable and fun to drive vehicles that offer amazing value and comfort,” said Michael Boneham, president and managing director, Ford India.

 “We believe the difficult market situation will ultimately recede in the long run and are confident of meeting the increased demand for cars in the festive period with our expanded capacity in engines,” Boneham added.

Ford India’s exports are up 13 percent this year, with 14,335 units shipped since January.