Mini drives into New Delhi
After Mumbai has set up its shop in New Delhi. Mini India has announced the opening of Bird Automotive, its first dealership in Delhi. Located at Vasant Kunj, it will display the Mini Cooper Hatch, Mini Cooper Convertible and Mini Cooper S Countryman.
Bird Automotive’s showroom, is spread over 5,000 square feet, has a six-car display set across two floors. Aftersales support to Mini customers will be provided from the dealer’s workshop located at Gurgaon. This is the second exclusive Mini outlet after Infinity Cars in Mumbai. The third Mini outlet — Deutsche Motoren — will be launched in the third quarter of the year at Delhi.
Mini has managed to sell 50 cars since its launch in the Indian market. An equal proportion of Mini cars have been sold in the Capital and financial capital of India.
Currently the Mini portfolio includes only petrol cars but the company is not ruling out the launch of Diesel cars in the Indian market.
Mini Financial Services has been launched as a separate brand under BMW Financial Services India. It will offer finance and insurance options as also a comprehensive insurance package to customers.