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Mercedes-Benz Star Showcase at Nellore

Mercedes-Benz presents Luxury & Performance as well as Inaugurates Star Showcase at Nellore.

Mercedes-Benz had a Dazzling array of Mercedes cars on display at Andhra Pradesh Boat Club, Nellore. The company also unveiled its comprehensive portfolio including performance cars from the AMG stable.

The Star Showcase is targeted at the potential customers at Nellore and highlights the company’s focus upon growth markets in India.

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The ‘Star Showcase’ will travel to 9 cities spread across the length and breadth of the country including Nellore, Kota, Trichy and others.

Official Press release

Recognizing the tremendous potential for luxury car market in Nellore in the coming years, Mercedes-Benz India today inaugurated its multicity ‘Star Showcase’ in the city. The two day showcase is designed to give the customers a unique opportunity to view, touch and feel first hand the Mercedes-Benz line-up of cars, and experience the fascination of the Mercedes-Benz brand.

 On display will be some of the most exciting range of cars like the adrenaline rushing C63 AMG, the elegantly stylish E-Class Cabriolet and the iconic SUV and the ultimate off-roader the G55 AMG. Apart from these cars the Mercedes-Benz C-Class & E-Class sedans will ignite the passion of participants while the dynamic off-roader the Mercedes-Benz GL-Class Grand Edition will compliment the rugged versatility of the product offerings. The showcase at Nellore is located at the Andhra Pradesh Boat Club and customers on invitation can walk in on 7th and 8th of April, 2012, to witness this phenomenal brand showcase.

Speaking at the inauguration of this initiative, Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India commented, “The Star Showcase is our unique initiative in sync with our successful ‘Go to the Customer’ approach and we are happy to bring this initiative to Nellore. Star Showcase will give the customers and enthusiasts of brand Mercedes-Benz a one-of-its kind opportunity to see, feel and experience some of the best cars from our portfolio.

We are confident that the cars on display will excite the customers and ‘Star Showcase’ will give them a holistic experience of the different attributes of brand Mercedes-Benz. Star Showcase is also the celebration of the success of evolving markets like Nellore and its vibrant and dynamic customers who are creating the next growth story for India.”

Over the past years Nellore has been growing in leaps and bounds in terms of its economic significance. The people here have moved from being just ambitious to aspirational and are yearning for the luxury experience that they have experienced on their trips abroad. They expect and deserve the same quality and elegance which their counterparts globally do.

The Star Showcase has been conceptualized to further highlight the new design language of Mercedes-Benz, which is trendy, avant-garde, exciting and addresses the youth. The customers of Nellore will not only get a chance to view the elegant performance oriented cars such as the E-Class, C-Class, E-Class Cabriolet and the sporty C63 AMG apart from our performance SUV range – but will also have an opportunity to take the cars for an exciting test drive.

Star Showcase is a nation wide initiative travelling to 9 cities where Mercedes-Benz does not have a direct presence, but considers important potential markets. In association with their dealer partners, Mercedes-Benz is making a concerted effort to reach out to the customers in the Tier II and Tier III markets that have a growing number of evolved customers.


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