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MINI cars officially launched in Mumbai

The Iconic MINI now hits the streets officially in India. Available as a Completely Built-up Unit (CBU), BMW unveiled the MINI range at the 2012 Auto Expo.  MINI is now available in India as a Completely Built-up Unit (CBU) in MINI Hatch, MINI Convertible and MINI Countryman range in powerful and efficient petrol variants with six-speed automatic transmission.

MINI inaugurated their first dealer in Mumbai. Infinity car will be the sole dealer in Mumbai. India will be the 100th country in which the MINI brand will be sold and the Indian arm has already begged 100 orders in the first 4 months.

Dr. Andreas Schaaf, President, BMW Group India said, “With the launch of MINI, we have brought the world’s most exciting premium small car brand to India. MINI is more than just a car – it is a personality on wheels – a fashion statement – and a way of life. MINI expresses a whole generation’s approach to life – it is extrovert, open and full of zest in life. No other brand exhibits the attributes and essence of a modern urban lifestyle like MINI and there is no doubt that it is one of the world’s most emotional auto brands.”

“By launching the new MINI ten years ago, we created the world’s first premium small car brand in the world. With MINI our approach was: ‘From the Original to the Original’. Since then, we have sold over 2 million MINIs and converted the MINI brand from a single-model offer to a family of six models. Three of them, namely the MINI Hatch, the MINI Convertible and the MINI Countryman are now available in India. Our main focus this year will be to concentrate on successfully establishing the MINI brand in India.” Dr. Andreas Schaaf further added.

Infinity Cars, the first exclusive showroom has been launched in Mumbai. The new MINI showroom is located at Linking Road. The customers will now get an opportunity to experience MINI in the new showroom which will display upto five cars.

Pooja Choudury, Managing Director, Infinity Cars said, “We are proud to launch the first MINI showroom in Mumbai; a city known for its blend of Indian and international flavour; just like the MINI drivers who have an individualistic yet global attitude. MINI will open up a whole new world of inventiveness and style in Mumbai and we are very thrilled to have the opportunity to be part of this excitement.”

The second dealer will be opened shortly in the capital city Delhi and MINI will have a total of five to six dealerships in India including two exclusive outlets in Delhi (NCR) in 2012.

Prices for the Mini range are:

Mini Cooper: Rs 25.5 lakh

Mini Cooper S: Rs 28.6 lakh

Mini Cooper Convertible: Rs 30.7 lakh

Mini Cooper S Countryman: Rs 32.8 lakh

Mini Cooper S Countryman High: Rs 35.9 lakh

(All prices ex-showroom)

More on MINI

Every MINI is unique and stands out from the crowd due to its distinctive design. All the MINI models put a smile on their owner’s face with outstanding performance and leading efficiency in their respective class.

MINI: A global success and ‘Car of the Decade’.

The modern MINI combines an agile ‘Go-kart’ handling as its most natural characteristic with cutting-edge efficiency and uncompromising premium quality. MINI has established itself around the world as a symbol of urban driving fun and an indispensable element in its driver’s mobile lifestyle.

MINI Convertible: Inspiringly Agile, Refreshingly Open.

The MINI Convertible blends the brand’s hallmark attributes with the refreshing feeling of open-air motoring with greater intensity than ever before. Again, the brand’s soft-top representative is unmistakably a MINI. Its proportions, short front and rear overhangs, large wheel cut-outs, the height of the waistline and numerous design features typical of the brand clearly show that this is a full-fledged member of the MINI family.

MINI Countryman: Taking driving fun into new territory.

The MINI Countryman takes the hallmark MINI driving fun to a new dimension and marks the arrival on the scene of a MINI with four doors, a large tailgate and a variable-use interior capable of accommodating up to five people. The MINI Countryman is also the brand’s first model with a body over four metres in length. Its advanced chassis technology and the extremely precise and efficient Electric Power Steering ensure that the typical MINI ‘Go-kart’ driving experience is preserved.


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