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Triumph plans to launch 125cc motorcycle, targets volumes

Iconic two-wheeler maker Triumph Motorcycles could soon take on domestic biggies, Hero MotoCorp, Bajaj and TVS, in the mass market bike segment. The niche bike-maker is developing a new 125cc model for launch by end of next year in emerging markets.

The 125cc model is in the developing stage and the company has already initiated with component suppliers during a meet in 2011. Triumph is conducting tests in UK and Spain where the company has running several of its 2011 and 2012 prototype machines.

The company, which unveiled its range in India during the Delhi Auto Expo in January, is expected to set up an assembly plant in Karnataka this year. Its third such plant, after UK and Thailand, this will initially assemble four models for the local market — Bonneville, Street Triple, Speed Triple and Daytona. A head-office in New Delhi is also expected to be operational by July.

Triumph is concentrating on Asia and emerging markets for growth.

The firm’s recent expansion in Thailand, where many of its bikes and components are now made, also means that a small-capacity bike could be profitable.


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