Ford introduces Fiesta Ambiente, now starts at Rs. 723,000

In a strategic move to go further for its customers by democratizing technology, Ford India today introduced the new 2012 Ford Fiesta line-up with a simplified portfolio at compelling value.

The newest addition to the line-up, the All-New Ford Fiesta Ambiente edition comes loaded with several class-leading features priced at a compelling Rs. 723,000 (ex-showroom Delhi) and brings Indian customers closer to the global quality, addictive driving dynamics and intuitive technology of the All-New Ford Fiesta.

The 2012 line-up of All-New Ford Fiesta will be available in manual transmission in two trims, in both petrol and diesel powertrain options. By offering the Ambiente in 1.5L Ti-VCT at Rs. 723,000(ex-showroom, New Delhi), and 1.5L Duratorq TDCi Style at Rs. 899,000 (ex-showroom, New Delhi), Ford brings unmatched value to its Indian customers.

Additionally, the 2012 Ford Fiesta line-up offers the All-new Ford Fiesta PowerShift Automatic. With segment-first dual-clutch six-speed technology, Ford Fiesta PowerShift Automatic delivers class-leading fuel economy of 16.97 KM/L. It is available in two variants– Style and Titanium+ in 1.5L Ti-VCT engine and priced at Rs. 899,000 and Rs. 970,300 (ex-showroom, New Delhi) respectively. The All-New Fiesta PowerShift Automatic has a unique sealed-for-life transmission unit that requires no maintenance for 10 years or 240,000 KMs.

“To bring the global quality, addictive driving dynamics and intuitive technology to a wider base of customers, we have gone further by introducing the Ambiente and Powershift Automatic variants at compelling price points. This also underlines our commitment to go further to democratize technology and provide customers with products that they want with segment-leading features and lower cost of ownership,” said Michael Boneham, president and managing director of Ford India.

 Redefining choice

Priced aggressively to appeal to a value-conscious customer, the Ambiente variant features EPAS,  Driver Airbag, Driver seat height adjust, ABS, Power mirrors, Turn indicators on ORVM,  Tilt Steering, Guide me home headlamp, Front seat belt height adjuster and adjustable rear headrests.

In addition to all these features, the top-end Titanium+ will have Cruise Control, Rear Park Assist, Bluetooth®voice control, auto power-fold mirrors, reverse parking sensor and chrome front grille – features only seen in expensive higher segment vehicles. The Powershift Automatic Titatnium+ variant will additionally have leather seats giving a plush and rich feel to the amazing ride experience of customers.

“We are aware of the evolving needs of our customers in India and have to respond to changing market dynamics by constantly learning from their feedback. With the introduction of 2012 Ford Fiesta line-up, we are adding more dynamism and diversity to our showrooms and provide customers with what they really want.” Boneham added.

With no changes to the already popular design language, the 2012 line-up comes equipped with existing tech-tastic features like an intuitive human-machine interface, first-in-segment Advanced Bluetooth Voice Control that allow for hands-free control over six functions such as phone, radio, CD, USB, iPod and electronic climate control.

Redefining fuel efficiency

Powered by all-new fuel-efficient 1.5 L Ti-VCT and 1.5 L Duratorq TDCi powertrains developed for India and built in Chennai, the new 2012 Ford Fiesta delivers excellent handling in city as well as highway conditions, without sacrificing its essentially sporty character.

Both engines offer best-in-class fuel economy: 1.5 L Ti-VCT delivers 16.86 KM/L*and the 1.5 L Duratorq TDCi, 23.5 KM/L*. The All-New Fiesta Powershift Automatic with 1.5 L Ti-VCT breaks the myth about automatics by offering a comparable fuel efficiency of 16.97 KM/L*–  making it India’s most fuel efficient automatic sedans in its segment **.

Superior entertainment and comfort

The 2012 edition has Voice Control – a segment-first – that will allow for hands-free control over six functions: mobile phone, radio, CD player, USB drive, iPod and temperature. Integrated Aux-in Port to ‘plug and play’, digital signal processing to enhance sound quality, as well as intelligent phone utilities to swap, hold, mute and transfer calls, are features that continue to showcase Fiesta’s intuitive technology.

Improved driving dynamics and safety

Powered by new top-of-the-line powertrains developed specially for India and built in Chennai, the new four-door Fiesta sedan delivers excellent handling for city and highway driving, without sacrificing its essentially sporty character.

The first-in-segment EPAS with Pull Drift Compensation technology will continue to adapt to changing road conditions leading to increased safety and control in the 2012 line-up.

Fiesta’s ability to hug the road and cruise quietly will continue to be the hallmark of the 2012 line-up. More than 55 percent of the structure in the new lineup will use high-strength steel with ultra-strong boron steel reinforcing several key points. Safety is also enhanced by standard front driver and passenger airbags on Style and Titanium+ trims.

Better ownership experience

Ford India will offer a 2-year warranty/ 100,000 KM to ensure the peace of mind that comes with owning the latest Ford Fiesta 2012 line-up. The years of research, superior materials and the best of engineering also bring to the customer a lower cost of ownership.

Living up to the company’s new brand promise, “Go Further,” Ford India offers a hassle-free service and ownership experience with the 2012 line-up of New Fiesta through its 230 sales and service outlets in over 123 cities.