Skoda India has launched a new sales initiative and has started the online booking for the ‘Rapid’ model.
Skoda is looking to increase its sales rapidly with the new C-segment competitor and with this new initiative the company is looking at the IT and tech savvy customers. This is a welcome step which is aimed towards creating more transparency in the business. With online booking one person can avail 24X 7 booking facility and a convenient time and place for the customer.
Thomas Kuhel added with the launch of ‘Rapid’ they also have started online bookings for the car. We have 18 cars that were booked online and are looking further to up this segment. Even though the e- commerce business in India is still at nascent stage, the company expects the mode to strengthen in coming years.
We hope more companies follow this new trend of booking and buying cars on line. The auto companies should design user friendly websites where all the details like: Technical Specifications, images, features etc are listed along the on road price of the car in the city of purchase.
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