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Maruti to name old Dzire as Swift Dzire Tour

It’s soon going to be official. Maruti Suzuki has now going to play the trump card with the Swift Dzire Tour. The Dzire Tour is the same old Dzire which a few months back clocked more 9000 units a month.

The Taxi target Dzire which is now called the Dzire Tour will be available only in two variants, LXi (petrol) and LDi (diesel) . Standard features include an AC, power steering and steel wheels with caps. Both front and rear bumpers, outside rear-view mirrors and door handles will be painted black.

This no frills car is priced at Rs 5.91 lakh for the diesel and Rs 4.88 lakh for the petrol variant. It will only be sold to taxi and fleet operators. This model will go on sale next month (April 2012) onwards.

Don’t know whether this is a good move or bad but it is gonna certainly have its own share of sales. We feel in a few months Maruti may launch more speced up variants with coloured bumpers and more high features. If the company does not offer then they will certainly create a big market for small garages and accessory shops.

The Dzire Tour will go head on with the Tata Indigo XL, Mahindra Verito, the latest new entrant Toyota Etios in the Taxi segment.


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