Toyota launches new Prius at Auto Expo

Toyota launched the all new variant of Prius – a pioneer and global leader in Hybrid technology at the Auto Expo 2012 in New Delhi. The Prius – third generation – was first introduced in India in 2010. Prius is a pioneer in hybrid technology and the first mass production hybrid vehicle.

Much more than delivering exceptional fuel efficiency and lower carbon emission, it shaped a revolution in various ways including advanced design and powerful driving performance and received great acclaim around the world.

True to the meaning of its name, i.e. ‘to go before,’ in Latin, the Prius is ahead of times as it not only anticipated but also answered the needs of an environment – conscious world, shaping a new direction for what is possible, and setting a benchmark for the future.

Building on its pioneering technology and achievements Prius has leaped further ahead by introducing the latest innovation in advanced automotive technology – the Solar Ventilation System. This feature comes with a solar panel integrated on the moon roof, generating electricity and using it to ventilate inside the cabin when the vehicles is parked. The Remote Air Conditioning System enables you to operate the air conditioning system by remote control before entering the car, lowering the temperature inside the cabin.

New Features In Prius:

Sporty Exterior Design: New Design Front Grill, Front Bumper, Headlamps, Turn Indicator with ORVM Retract and New Design Alloy Caps and LED Tail Lamps

Luxurious and premium Interiors: New Audio JBL 8 speaker with USB Port and Back Monitor

The new Prius is priced between Rs. 27, 38,500/- to Rs.29, 40,500/- ex-showrooms Delhi.

Mr. Shekar Viswanathan, Deputy Managing Director – Commercial, TKM, said “The introduction of the Prius was Toyota’s endeavor to bring in advanced automotive hybrid technology to India with an aim to initiate and encourage the hybrid market in India. We aim to increase awareness on hybrids, the eco friendly vehicle of tomorrow. The new Prius has further enhanced its technological offerings with the unique and innovative solar powered ventilation system .This feature an engineering marvel is one of its kind in the industry. We hope to see more Prius customers and contribute to the growth of the Indian hybrid market and thereby contribute to a greener tomorrow.