Audi opens world class showroom in Surat

Audi India has opened its second dealer in Gujarat to capture the growing luxury car buyers in state.

Spread over total area of 22,650 sq. ft. Audi Surat is based on the unique Audi Terminal concept with the honeycomb aluminum façade on the exterior. With a display area that can accommodate 8 Audi cars, the showroom will display the entire model range of Audi cars available in India. Audi Surat will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

Audi India also plans to expand its network to 18 dealerships this year from the existing 13 centres and further increase it to 25 locations by end of 2012.

The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder.

Official Press release

Audi, the German luxury car manufacturer, announced the opening of its world-class showroom in Surat. The Audi Surat showroom was inaugurated by Michael Perschke, Head, Audi India and Samir Mistry, Managing Director, Audi Surat. Audi India also unveiled its all new business luxury sedan – the Audi A6.

“The opening of a new Audi showroom in Surat underlines our unwavering commitment to offer customers with a luxurious experience that truly reflects our core brand values of progressiveness, sophistication and sportiness.

The launch of this second showroom in Gujarat, will allow us to capitalize on the fast growing demand for luxury automobiles in the region. In line with our philosophy, Audi Surat will provide unparalleled levels of luxury through a class defining product range and premium services”, said Michael Perschke, Head, Audi India.

Audi India also plans to expand its network to 18 dealerships this year from the existing 13 centres and further increase it to 25 locations by end of 2012. Audi India and its dealer partners aim to hire at least 600 employees by the end of the year, 30 of these will be in Surat itself. This year the company has already opened new showrooms in Delhi, Chennai and Ludhiana. Last year, the company inaugurated showrooms in Mumbai West, Kolkata, Jaipur and Bengaluru.

Spread over total area of 22,650 sq. ft. Audi Surat is based on the unique Audi Terminal concept with the honeycomb aluminum façade on the exterior. With a display area that can accommodate 8 Audi cars, the showroom will display the entire model range of Audi cars available in India. Audi Surat will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi branded merchandise.

“I am delighted to once again partner with Audi India to open another state-of-the-art showroom in Gujarat. At Audi Surat, we will ensure that customers are provided with distinct luxury experience that the brand with the four rings is known for globally. With world class showrooms in both Ahmedabad and Surat, we are confident of achieving a leadership position in Gujarat.” said Samir Mistry, Managing Director, Audi Surat.

Audi Surat will also manage the exclusive Audi service facility, located in the same premises as the showroom. This facility is spread over an area of 9,000 sq ft. and has a capacity to service 6 cars per day in one shift on a total of 3 bays. The technicians at the facility are trained to ensure world-class services to the customers.

“Audi India has undertaken an intense growth strategy which saw the expansion of our energetic product line and dealer network. The launch of the new Audi A6 and the Business Edition Audi Q5 2.0 TDI q will further help us achieve our revised sales targets of 5,000 units for the year. Having clocked 95 percent growth (Jan-Aug 2011) in India, we are confident that with the help our strong dealer partners across the country, we will further consolidate our position as the fastest growing luxury car brand in India,” added Michael Perschke, Head, Audi India.

Embodying ‘business luxury’ in its true sense, the new Audi A6 is a perfect combination of comfort, sophistication and progressive technology, appealing to the evolved needs of the C-suite Indian executive.  The new Audi A6 seamlessly blends the advanced technology of the new Audi A8 L and the design features of the new Audi A7 Sportback.

With its powerful and efficient engines, elegant and timeless styling and its wide array of technical innovations like lightweight technology, adaptive air suspension, LED headlamps, Audi drive select, start-stop system with energy recovery, the new Audi A6 will redefine the executive class in luxury automobiles.

Audi is the No.1 in Europe and China.  In 2011, Audi continues to be the fastest growing luxury car brand in the U.S and in India.

The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South.