Bolero crosses a new milestone with annual sales of over 1,00,000 units

Mahindra’s flagship SUV brand Bolero touches a new milestone with annual sales of over 1,00,000 units.

Mahindra & Mahindra Ltd. (M&M Ltd.), India’s leading SUV manufacturer, today announced that its flagship Sports Utility Vehicle (SUV) brand, the Bolero touched a new milestone, having sold 1,00,686 units in FY 2011-12. This is by far its highest ever annual sales since inception.

The Bolero is yet again the highest selling SUV in India for the 6th consecutive year with sales of 1,00,686 units during FY 2011-12 as against 83,112 units during FY 2010-11, registering a growth of 21%. For the month of March 2012, the Bolero sold 10,026 units, which is the highest ever monthly sales, in the history of the brand. Further, all these have helped the Bolero notch up the 7th position among the top selling passenger vehicles in India in FY 2011 – 12, moving up from 9th in FY2010 – 11. What is significant is that the Bolero is the only SUV to feature among the top 10 selling passenger vehicles in India.

Speaking on this achievement, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra said, “The fact that Bolero has sold more than 1 lac units in FY 2011-12  signifies the confidence consumers have on the brand. Over the years, Bolero has evolved with the changing lifestyle aspirations of customers resulting in an exceptional CAGR of 26%. I am sure that the Bolero will continue to be as popular on Indian roads in years to come”.

About the Bolero

Since its launch in August 2000, the Bolero has evolved significantly, incorporating a host of features and aesthetics in line with the changing lifestyle and aspirations of the Indian consumers. The Bolero kept up its momentum with constant product upgrades and new offerings, having launched the ‘New Bolero’ recently.

Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero, sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Advanced Digital Display with Driver Information System (DIS) and a digital Engine Immobilizer, all new stylish dashboard, new wood-finish central console and all-new seats and upholstery.

The brand’s popularity is also visible in the online space. The Mahindra Bolero community on popular social networking site, Facebook, has over 5.7 lakh fans sharing their adventures and experiences in their Boleros and Youtube channel of the brand has received more than 16.5 lakh views. Bolero has also been associated with popular celebrities such as cricketers Gautam Gambhir and Robin Uthappa who own a Bolero Stinger and a Bolero Special Edition, respectively.