Mahindra concludes its city-wise XUV500 draw

Indian utility maker Mahindra has concluded its XUV500 draw and announced the names of 7200 winning applicants who were selected through an automated process. Mahindra had selected professional services firm, Deloitte Touche Tohmatsu India to conduct a fair and transperant booking process.

Bookings for the XUV500 had re-opened on 25th January across 19 cities in India. Applicants not selected in the draw are entitled to the refund of the deposit amount of Rs. 80,000/-. Winning applicants will be notified by the respective dealerships and the winning serial numbers will also be published on the XUV500 website, www.mahindraxuv500.com from 5:00pm on 15th February 2012. Applicants can also call a toll-free number, 1800-266-7000 to get information about the XUV500 draw results.

Official Press release

7200 winning applicants selected in the draw held at Mumbai in front of media

·         The XUV500 draw results to be available on website and toll-free number from 5:00pm on 15th February, 2012

Mumbai, February 14, 2012: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today concluded its XUV500 draw and announced the names of 7200 winning applicants who were selected through an automated process.

 It had received an overwhelming 25000+ booking applications from customers in the second phase of bookings for its XUV500. Bookings for the XUV500 had re-opened on 25th January across 19 cities in India namely Mumbai, Delhi, Chennai, Bangalore, Pune, Hyderabad, Kolkata, Ahmedabad, Chandigarh / Panchkula, Ludhiana, Jallandhar, Patiala, Kochi, Trivandrum, Calicut, Trissur, Coimbatore, Nagpur and Nasik.

Mahindra conducted a city-wise draw to ensure a fair chance for all applicants during the second phase of bookings, across the 19 cities. Applicants not selected in the draw are entitled to the refund of the deposit amount of Rs. 80,000/-.

Winning applicants will be notified by the respective dealerships and the winning serial numbers will also be published on the XUV500 website, www.mahindraxuv500.com from 5:00pm on 15th February 2012. Applicants can also call a toll-free number, 1800-266-7000 to get information about the XUV500 draw results.

Bookings in the second phase were open for 10 days from 25th January till 3rd February 2012. As a customer-centric measure and to ensure fair and transparent allotment, Mahindra undertook an XUV500 draw since the number of booking applications had exceeded 7200. This was done to also ensure a reasonable waiting period for the customers selected in the XUV500 draw.

The draw process was validated by the professional services firm, Deloitte Touche Tohmatsu India Pvt. Ltd (DTTIPL)* as per mutually agreed scope & terms between M&M and DTTIPL. Details of the draw process were announced on the brand website, www.mahindraxuv500.com to ensure complete transparency of the process.

A new campaign for the XUV500 was also launched in end January 2012 to showcase its global appeal through a clutter-breaking TV commercial.

The ad is shot like a mini movie based on the consumer insight that people are seeking new and interesting experiences in their lives and these experiences are the real wealth in today’s world. The ad is unconventional, cool and trendy as the XUV500 itself. The ad has had excellent viral impact with over 6.8 lacs+ views on YouTube within 16 days of the launch of the campaign.

The Mahindra XUV500 comes with cheetah-inspired styling, refinement like never before and enhanced technology and safety features along with luxurious interiors, making the XUV500 an apt choice for sedan and SUV buyers.

Awards and Accolades

The XUV500 has received a tremendous response from customers and reviewers alike. It has received 20 awards so far. These comprise of the prestigious ‘Car of the Year’, ‘SUV of the year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011.

It has also received laurels like ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012.

From Bloomberg UTV – Auto Car India Awards 2012, the XUV was handed over the trophies of the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’. The XUV5OO also won big at the Golden Steering Wheel Awards 2012 from Auto Bild India in two categories viz. ‘SUV/UV 2011 Award’ and the ‘Viewer’s Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels.

 It also received the ‘SUV of the Year’ award from Car India Awards 2012. Acclaimed bloggers like TeamBHP, Vicky.in, Motor Vikatan, Auto Junction and Motor Beam also awarded the XUV500 with ‘Car of the Year / SUV of the Year’.